The Only Men's Lifestyle Channel in Asia

First Asia Pacific Men’s Lifestyle Channel to Launch Lionsgate Drama Series MAD MEN (October, 2014)

October 13, 2014 - Cannes, Los Angeles, Hong Kong, Luxembourg – The first Asia Pacific channel for men, LifeStyle TV (LSTV), announced today that the first season of the multi-award winning drama Mad Men will air across the pan Asian region beginning November 2014. Produced by Lionsgate, the 13 x one hour series is created, written and executive produced by Emmy® and Golden Globe® winner Matthew Weiner in association with Weiner Bros.

Set in New York in the 1960's, Mad Men has riveted audiences with its depiction of the seductive and intriguing world of Madison Avenue advertising. The outstanding ensemble cast includes Golden Globe® winner Jon Hamm, January Jones, Vincent Kartheiser, Elisabeth Moss, Christina Hendricks, John Slattery, Jessica Pare, Aaron Staton, Rich Sommer, Robert Morse, Kiernan Shipka, Christopher Stanley, Jay Ferguson, Ben Feldman, Kevin Rahm and Harry Hamlin.

Mad Men is one of the most honored series in television history. The series has won three consecutive Golden Globes® for Best Drama and with its fourth consecutive Emmy® win for Outstanding Drama Series, it tied the all-time record for Emmy® wins in the category, joining an illustrious group of only three other shows that have achieved this milestone (Hill Street Blues, L.A. Law, The West Wing). The series has been named one AFI's Top 10 Outstanding Television Programs of the Year six times, and earned numerous additional awards.

“We are very pleased to be working with our friends at LifeStyle TV and delighted that Mad Men will become available to a whole new audience across Asia Pacific,” said Peter Iacono, President International Television & Digital Distribution. “This important region is seeing huge growth in multi-platform viewing which, in turn, is driving demand for globally renowned drama with high production values that can stand out in a crowded marketplace. We are sure that LSTV’s viewers will be as intrigued by this award-winning series as other audiences have around the world”.

Playboy Plus Launches LSTV Channel in Asia via AsiaSat 5 (March, 2014)

USA / Hong Kong, 24 March 2014 – Asia Satellite Telecommunications Co. Ltd. (AsiaSat), Asia’s leading satellite operator today announced that Playboy Plus Entertainment Inc. has launched a new satellite channel ‘LifeStyle TV’ (LSTV) on AsiaSat 5 following the successful launch of “HD Playboy Asia” last year on the same satellite.

LSTV, the first men’s lifestyle TV channel in Asia, offers content on travel, cuisine, adventure and fashion. Targeting Asian men, aged 18-38, LSTV’s key titles include fashion programmes led by TV Stars Cho Sung Mo, and haute cuisine cooking by celebrities Chang Min (2AM) and Alex Chu from South Korea.

“We are excited to make this strategic move to expand our distribution service in Asia with the launch of LSTV on AsiaSat 5. LSTV is our second channel on AsiaSat 5’s powerful DVB-S2 platform,” said Ms. Lanny Huang, General Manager, Asia Pacific of Playboy Plus Entertainment. “Leveraging on AsiaSat 5’s premium video neighborhood and excellent penetration in Asia, we are working to expand our reach and provide LSTV’s unique content on a growing number of Asian TV networks.”

William Wade, President and CEO of AsiaSat said, “We are very pleased that Playboy Plus Entertainment has decided to launch its second channel on AsiaSat 5. Their growing commitment is a testament to AsiaSat’s focus on delivering competitive and effective solutions to international broadcasters to meet their present and future distribution needs.”

The encrypted LSTV is uplinked to AsiaSat 5 (100.5 degrees East) from AsiaSat’s Tai Po Earth Station in Hong Kong, through a C-band DVB-S2 MCPC platform for distribution to over 50 countries across Asia, the Middle East and Australasia.

Television Asia Plus (June, 2013)

Q: How did the idea for a lifestyle channel for men come about?

We looked into the market and we work closely with Mei Ah (Mei Ah Entertainment) on the development of content. We feel that there does not appear to be a channel that targets specifically men’s lifestyle. Mei Ah actually showed a reel during FLIMART just a month ago to test a market, and we are very positive in moving forward to do a soft launch of a channel that will come in the next three months. A working title would be at LSTV, which means Lifestyle TV. Purposely, it will be targeted at men from ages 16 to 38. On the channel, male viewers can get advice on fashion, travel and general lifestyle topics.

Who would be the main providers of contents?

We are now working with five major suppliers. CJ E&M, Venevision, Mei Ah plus we are currently in discussion to acquire content from two of the largest content providers from the U.S. (to be announced). These are direct acquisitions for now but we have co-productions planned in Thailand, Korea as well as Hong Kong. We are so happy to have so many proposals being discussed with CJ E&M as well as some production on partners in Thailand.

This would be difference from the Playboy brand?

LSTV has no association with Playboy even though it will have contributing efforts from Mei Ah as well as Playboy. Mei Ah will be the main group driving this channel because they know the Chinese Market. With Mei AH on board, we are looking at the totally Asian market perspective. LSTV will be in original languages and subtitled in Chinese and English. In the future, we hope to add additional languages’ text files.

Which territories would you launch this channel in?

We're talking to everyone right now and we have received possibly feedback. We have four territories (to be announced) wanting to sign up with us.

Adrian Lim asks Lanny Huang, General Manager of Playboy Plus Enterainment, Inc, Asia Pacific, about the soon-to-launch channel.